Free | No sales pitch | UK Tradespeople
Websites & SEO for UK Tradespeople
A website built for tradespeople, by people who understand the trade. Fast, gets the phone ringing, and properly set up on Google so emergency call-outs actually find you.
Built for trades | UK team | Plain English | No tech speak
- ✓ Plain English
- ✓ No long contracts
- ✓ UK-based, not offshore
- ✓ Honest if you don't need us
SEO ROI Calculator
Estimate the monthly revenue you're leaving on the table by ranking lower than your competitors.
Unlock the full PDF report
Includes net uplift after SEO spend, estimated ROI, payback notes and a copy you can share with your team.
As Featured On
We work across most modern stacks
Trusted & reviewed on
Trusted by UK service businesses
Client Logos
Recent audits, rebuilds, and SEO fixes for teams that need more of the right enquiries.
Customer testimonials
Case study proof from businesses that needed better leads.
We've helped 50+ UK trades
Roofers, plumbers, electricians, builders and heating firms.
“The audit showed us exactly why visitors were not calling. After the rewrite and tracking setup, quote requests became easier to measure and much more consistent.”
+38% more quote requests after the first month
“Our old site looked fine but did not convert. The new structure made emergency jobs and local searches much easier for customers to find.”
Emergency job enquiries became easier to track
“They understood how homeowners compare builders online. Our project pages now show the right proof and make quote requests much easier.”
Project pages now guide homeowners to request a quote
Want the same clarity on your website?
Send the site over and get practical advice before you spend money on fixes.
Recent projects
Before and after improvements for UK trade businesses
Fictional but realistic case studies from trade audits and rebuilds, focused on practical changes that made sites easier to use and easier to measure.
Clearflow Plumbing
+200% organic leads
Before
Urgent-service pages did not match how local customers searched for emergency plumbing help.
After
Rebuilt the site around emergency pages, service-area proof, and tracked mobile call paths.
Northline Electrical
+159% booked jobs
Before
Paid traffic was grouped into one generic landing experience with weak job-level tracking.
After
Split campaigns and landing pages by service type so budget moved toward booked work.
Oak & Ember Joinery
3.4x portfolio conversion
Before
Finished work sat in a gallery without budgets, locations, materials, or quote prompts.
After
Turned projects into case-study pages linked to fitted furniture service enquiries.
Instant quote
Price your website growth project in 60 seconds
Choose the project shape, lead target, and monthly budget. You'll get an instant planning range, then we'll store your details so the team can follow up with a tighter quote.
- ✓Instant estimate before the form is sent
- ✓Email and budget captured for sales follow-up
- ✓No long contract assumptions baked in
Homepage Quote Calculator
Use this as a ballpark for a lead-focused website, SEO, and conversion setup.
Adjust the fields above to see the quote range.
Calculators that show your real numbers
No gated "instant audit" forms. Use the calculators, see the numbers, decide whether you want our help.
SEO ROI Calculator
See the monthly revenue you're leaving on the table by ranking lower than your competitors.
Calculate ROI →Website Cost Calculator
Realistic UK ballpark, not the cheapest brochure site and not London-agency overhead.
Calculate cost →Local SEO Self-Audit
15-point check on the local-SEO basics. Score yourself in 60 seconds.
Score my site →Page Speed Revenue Loss
See how much revenue your slow site is costing you per month.
Calculate loss →Lead Cost Calculator
Your true cost per lead and per customer across paid + organic.
Work it out →Google Ads Budget Calculator
Work backwards from the customers you need to the realistic ad budget.
Plan a budget →Free SEO tools
No sign-up, no email gate. Use them for as long as you want.
Quick Audit Tool
Answer five questions and get a custom website growth report sent to your inbox.
Meta Description Generator
Write meta descriptions that hit the 155-char limit and include a clear call to action.
Title Tag Analyzer
Paste a title tag, get a score on length, keyword position, and click-through potential.
Schema Markup Generator
Generate LocalBusiness, FAQ and Service JSON-LD schema you can paste into your site head.
Robots.txt Generator
Generate a clean robots.txt with sitemap reference and the right disallow rules for common platforms.
SERP Preview Tool
See exactly how your page would look in Google search results before you publish.
Google Business Profile Post Ideas
50 post templates for your Google Business Profile, weekly content without thinking.
Industries we work with
Most of our clients are UK trades, professional services, and small B2B. Browse industry-specific guides:
Websites & SEO for Plumbers
Get found for emergency call-outs, boiler installs and bathroom fits.
Websites & SEO for Electricians
Rank for EICR, EV charger installs, and same-day call-outs.
Websites & SEO for Builders
Win extensions, lofts and full-house refurb leads from Google.
Websites & SEO for Roofers
Storm damage call-outs, flat-roof replacements and gutter work.
Websites & SEO for Painters & Decorators
Domestic and commercial decorating, exterior repaints and high-end work.
Websites & SEO for Gardeners & Landscapers
Garden design, regular maintenance, fencing and turfing.
Websites & SEO for Joiners & Carpenters
Bespoke kitchens, fitted wardrobes, doors and second-fix work.
Websites & SEO for Heating Engineers
Gas Safe-registered work, boiler replacements, heat pumps.
How it works
No pressure, no contract before you're ready, no jargon.
Tell us your goal and your current site. Takes 60 seconds.
You get a plain-English PDF showing what's wrong, what to fix first, and what it would cost.
No obligation. Take the audit and fix it yourself, or work with us. Both are fine.
Month-to-month retainer or fixed-price project. UK-based, no offshoring, same people throughout.
Why work with us
You get useful information up-front. If you don't want to proceed after that, fine, keep the audit.
No offshore handoffs. Same people from audit to launch.
Month-to-month retainers. 30 days notice. We earn the relationship.
About half the audits we send don't turn into projects. That's deliberate.
Call tracking, form tracking, conversion goals, set up properly so you can see what's working.
Schema, sitemaps, Core Web Vitals, IndexNow, done at build time, not bolted on later.
Client proof
Why Choose Us?
Small-business websites need more than traffic. They need clear positioning, trust signals, and pages that make it easy to enquire.
Proof before promises
Every project starts with a real audit, clear priorities, and honest advice on what is worth fixing first.
Built around enquiries
Service pages, tracking, calls, forms, and local intent are planned together so more of the right visitors become leads.
No long contracts
Fixed-price projects and month-to-month support keep the focus on useful work instead of lock-in.
“The audit showed us exactly why visitors were not calling. After the rewrite and tracking setup, quote requests became easier to measure and much more consistent.”
“We finally had service pages that explained what clients actually needed. The team was clear, practical, and honest about what would move leads first.”
“Our old site looked fine but did not convert. The new structure made emergency jobs and local searches much easier for customers to find.”
“They understood how homeowners compare builders online. Our project pages now show the right proof and make quote requests much easier.”
“The site finally separates emergency calls, boiler work, and planned plumbing jobs. Customers reach the right page faster and the phone enquiries are clearer.”
“The mobile layout made the biggest difference. People can see our services, reviews, and areas covered without digging around.”
“Before the rebuild, every enquiry sounded the same. Now people mention the bathroom pages they have read and arrive with a better idea of budget.”
“The local pages helped us show up for the areas we actually cover. The advice was direct, useful, and focused on getting real calls.”
“We had photos but no proper sales journey. The new pages explain the process, show recent work, and make it obvious how to request a visit.”
“They helped us turn a brochure site into something that answers customer questions before the quote form. The quality of enquiries improved quickly.”
Platforms we work with
We pick the platform that fits your business, not the one we want to sell you.
WordPress
Most flexible, biggest plugin library, most familiar to other developers. Best for: content-led sites, blogs, complex layouts.
Shopify
Purpose-built for e-commerce. Best for: shops doing real volume, businesses that need simple checkout and payments.
Wix
Easy drag-and-drop builder. Best for: very small sites where the owner wants to edit it themselves.
Squarespace
Polished templates, good for portfolios and service sites. Best for: design-led businesses where the owner can't code.
Webflow
Visual builder with cleaner code than Wix. Best for: design agencies and marketing-driven sites.
Astro
Modern static-first framework, what this site is built with. Best for: SEO-led sites that need to be fast.
Custom React / Next.js
Bespoke build. Best for: SaaS, complex web apps, sites with custom logic or large content models.
Fully bespoke PHP / Laravel / .NET
Custom-coded by an agency. Best for: legacy integrations, niche functionality, large enterprise.
Frequently asked questions
How much does a website cost? +
How long until SEO works? +
Do you work with my industry? +
Will I have to sign a long contract? +
Are you a big agency? +
Why is the audit free? +
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Ready for a free growth audit?
Tell us your goal in 60 seconds. We'll send you a plain-English audit within 2 working days. No sales pitch.
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