Website & SEO Guides
Practical guides for UK SMBs, written for business owners, not marketers. No jargon.
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Website and SEO guide list
Why your trade website is not getting leads
Seven common reasons trade sites lose enquiries, and the quickest fixes for calls, forms and follow-up.
Read guide →Local SEO for tradespeople: Google maps, reviews and service pages
A practical local SEO playbook for plumbers, electricians, builders and other UK trades.
Read guide →Google Business Profile optimisation for UK service businesses
The categories, services, photos, reviews and posts that actually move local visibility.
Read guide →Schema markup for small businesses
LocalBusiness, FAQ, Service and Review schema, and how to add them without a developer.
Read guide →Core Web Vitals explained for non-developers
LCP, INP, CLS in plain English, and what to ask your developer to fix.
Read guide →How much should a UK small business website cost?
Realistic 2026 price ranges, what each tier includes, and how to avoid paying for the wrong work.
Read guide →Why most cheap websites fail (and what to do instead)
The hidden cost of a £499 website, and how to avoid the cycle of rebuilds.
Read guide →Google Ads vs Facebook Ads for trades: which gets better leads?
How intent, budget, lead quality and tracking differ for UK trades using paid ads.
Read guide →Why reviews matter more than SEO for service businesses
How Google ranks the map pack, and why your review count is the single biggest lever.
Read guide →The "speed-to-lead" rule
The 5-minute window that decides whether a website lead becomes a customer.
Read guide →Voice search and "near me" SEO
How "near me" queries work, why they're growing, and what you need on your site to win them.
Read guide →How to track ROI from your website
GA4, call tracking, form tracking, and how to know what's actually working.
Read guide →WordPress vs Shopify vs bespoke, which platform should you use?
A practical breakdown for UK small businesses choosing a stack.
Read guide →Why your bounce rate is not the problem
The metrics that actually matter for service-business websites.
Read guide →Getting Google reviews without being annoying
A 3-step system that doubles review volume in 90 days.
Read guide →Service-area pages for trades: how to rank without doorway pages
How to plan local town and service pages that help rankings, prove coverage and avoid thin SEO copy.
Read guide →Website redesign SEO checklist: protect rankings before launch
The pre-launch checks that stop redesigns from losing traffic, leads and local visibility.
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