Organic leads
Before
18/mo
After
54/mo
+200% organic lead growth
Case study
Plumber case study: 3x more organic leads
A local plumbing business reduced paid dependency by improving local SEO, urgent-service pages, and mobile conversion.
- Client
- Local plumber
- Timeframe
- 6 months
Paid lead cost
Before
£62
After
£31
-50% cost per lead
Emergency page conversion
Before
3.8%
After
9.4%
+5.6 point conversion lift
Google Business calls
Before
41/mo
After
93/mo
+127% local calls
The challenge
The client relied on paid ads because organic visibility was weak and the website did not make urgent services easy to book on mobile.
What changed
- Redesigned the mobile service pages around urgent plumbing intent and clear call prompts.
- Optimised the Google Business Profile with service categories, photos, review prompts, and postcode coverage.
- Created dedicated pages for emergency plumbing, boiler repair, bathroom installation, and leak detection.
- Shifted paid spend away from weak broad queries and into tracked, high-intent service searches.
Actionable metrics
Why it worked
- The site stopped treating every visitor the same and routed urgent searchers to emergency pages with fast contact options.
- Local visibility improved because the website, Google Business Profile, and reviews all reinforced the same service areas.
- The business reduced paid dependency by turning more organic and map-pack traffic into calls.
Want the same kind of numbers?
Send the current site and one business goal. The audit will show the three fixes most likely to lift enquiries first.