5.0/5
Websites for Trades made the google ads process clear, practical, and focused on enquiries from day one.
Local business owner
Google Ads Management
Properly-targeted Google Ads campaigns for UK service businesses. Real campaign optimisation, not "set and forget".
What's included
- Campaign setup with keyword research and negative keyword sweep
- Landing pages built for conversion (not your homepage)
- Conversion tracking via call tracking + form events
- Weekly bid + budget management
- Monthly transparent reporting with real numbers
How we work
- Free Google Ads audit (if you're already running)
- Account strategy + buildout
- Launch + 90-day optimisation
- Ongoing weekly management
Pricing
£350–£800/month management fee. Ad spend depends on niche and goals, use our budget calculator.
Get started
The first step is always a free audit, same form regardless of which service you're after. Tell us your goal and we'll come back with a tailored proposal.
Client reviews
Rated 5.0/5 for Google Ads
Aggregate rating: 5.0 from 3 reviews
5.0/5
The google ads work gave us cleaner tracking, stronger pages, and a clearer plan for turning visitors into leads.
Service company director
5.0/5
Helpful, commercially minded google ads support with recommendations we could understand and act on quickly.
Operations manager
Client proof
Why Choose Us?
Small-business websites need more than traffic. They need clear positioning, trust signals, and pages that make it easy to enquire.
Proof before promises
Every project starts with a real audit, clear priorities, and honest advice on what is worth fixing first.
Built around enquiries
Service pages, tracking, calls, forms, and local intent are planned together so more of the right visitors become leads.
No long contracts
Fixed-price projects and month-to-month support keep the focus on useful work instead of lock-in.
“The audit showed us exactly why visitors were not calling. After the rewrite and tracking setup, quote requests became easier to measure and much more consistent.”
Sarah Jenkins
Jenkins Heating Services
“We finally had service pages that explained what clients actually needed. The team was clear, practical, and honest about what would move leads first.”
Mark Lewis
Lewis & Co Accountants
“Our old site looked fine but did not convert. The new structure made emergency jobs and local searches much easier for customers to find.”
Alex Turner
Turner Electrical
“They understood how homeowners compare builders online. Our project pages now show the right proof and make quote requests much easier.”
James O'Neill
O'Neill Building Contractors
“The site finally separates emergency calls, boiler work, and planned plumbing jobs. Customers reach the right page faster and the phone enquiries are clearer.”
Daniel Hughes
Hughes Plumbing & Heating
“The mobile layout made the biggest difference. People can see our services, reviews, and areas covered without digging around.”
Tom Gallagher
Gallagher Roofing
“Before the rebuild, every enquiry sounded the same. Now people mention the bathroom pages they have read and arrive with a better idea of budget.”
Michelle Carter
Carter Bathrooms
“The local pages helped us show up for the areas we actually cover. The advice was direct, useful, and focused on getting real calls.”
Ryan Patel
Patel Electrical Services
“We had photos but no proper sales journey. The new pages explain the process, show recent work, and make it obvious how to request a visit.”
Lisa Morgan
Morgan Landscaping
“They helped us turn a brochure site into something that answers customer questions before the quote form. The quality of enquiries improved quickly.”
Ben Walker
Walker Windows & Doors
Frequently asked questions
What is included in Google Ads management? +
Management includes account structure, keyword and negative keyword work, ad copy, landing page recommendations, conversion tracking, budget control, optimisation, and transparent reporting.
How much should a small business spend on Google Ads? +
The right budget depends on your sector, location, cost per click, and lead target. Many local service businesses start with a focused test budget before scaling winners.
Can you manage an existing Google Ads account? +
Yes. We can audit an existing account, fix tracking, remove wasted spend, restructure campaigns, and improve landing page alignment before increasing budget.