Local SEO basics for trades websites
11 July 2026 | Websites for Trades editorial team
Google Business Profileservice areasreviewsLocal SEO starts with clarity
Search engines and customers need to understand what work you do, where you work and how to contact you. That means clear service pages, consistent business details, helpful area information and a maintained Google Business Profile.
Avoid thin location pages that say the same thing with a different town name. They rarely help users.
Build the foundation first
Check service pages, internal links, reviews process, citations, photos and tracking. Good next reads include local SEO for tradespeople, Google Business Profile optimisation, local SEO and website audit.
Measure enquiries, not just rankings
Rankings matter, but calls and quote requests are the point. Make sure those routes are tracked.
Useful next steps
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