Calculator finder
Start with the business question you are trying to answer. Each calculator gives you a practical number for website investment, SEO upside, lead costs, page speed or ad budget.
Need the fastest route?
Pick the row that sounds closest to your situation, then open the matching calculator. You can always come back and compare the rest.
I need to prove whether SEO is worth it.
Estimating monthly revenue upside from better rankings, conversion rates and customer value.
See the monthly revenue you're leaving on the table by ranking lower than your competitors.
Calculate ROII am budgeting for a new website.
Getting a realistic UK cost range before comparing quotes or planning a rebuild.
Realistic UK ballpark, not the cheapest brochure site and not London-agency overhead.
Calculate costI want to know how visible my local business is.
Checking the local SEO basics that influence map visibility, trust and enquiries.
15-point check on the local-SEO basics. Score yourself in 60 seconds.
Score my siteMy site feels slow and I need the business impact.
Turning slow load times into an estimated monthly revenue or enquiry loss.
See how much revenue your slow site is costing you per month.
Calculate lossI need to understand marketing efficiency.
Calculating your true cost per lead and customer across paid, organic and referral channels.
Your true cost per lead and per customer across paid + organic.
Work it outI am planning Google Ads spend.
Working backwards from customer targets to clicks, conversions and monthly ad budget.
Work backwards from the customers you need to the realistic ad budget.
Plan a budgetAll calculators
Use more than one calculator when you are making a bigger decision. Website cost, SEO ROI and lead cost usually work best together when you are planning a growth budget.
SEO ROI Calculator
I need to prove whether SEO is worth it.
Estimating monthly revenue upside from better rankings, conversion rates and customer value.
Calculate ROIWebsite Cost Calculator
I am budgeting for a new website.
Getting a realistic UK cost range before comparing quotes or planning a rebuild.
Calculate costLocal SEO Self-Audit
I want to know how visible my local business is.
Checking the local SEO basics that influence map visibility, trust and enquiries.
Score my sitePage Speed Revenue Loss
My site feels slow and I need the business impact.
Turning slow load times into an estimated monthly revenue or enquiry loss.
Calculate lossLead Cost Calculator
I need to understand marketing efficiency.
Calculating your true cost per lead and customer across paid, organic and referral channels.
Work it outGoogle Ads Budget Calculator
I am planning Google Ads spend.
Working backwards from customer targets to clicks, conversions and monthly ad budget.
Plan a budgetA free audit turns calculator outputs into a prioritised plan for your site, SEO, page speed and lead generation.